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Transitioning To A Cosmetic Practice
Outline

1. What: A “transition” practice vs. a “conversion” practice
2. How:
3. Facility issues:
1. Size
2. Location/ demographic
3. Build out
4. Special features: display, storage, logistics, special equipment
4. Technology:
   1. Equipment platforms
   2. Applications
   3. Costs
   4. Special considerations: consumables, operational costs, portability, multifunction, ease of use, learning curve, obsolescence, ancillary equipment, resale, service
5. Operational:
   1. Service profile
   2. Staffing; care extenders; who can and who can't
   3. Office equipment; photography, e-ware
   4. Scheduling, logistics
   5. Networking
   6. Esthetic services/product lines
   7. Insurance Billing
   8. Cost of doing business
6. Professional Skills:
   1. Hands on -vs. hands off (dermatology), eye for esthetics
   2. Dealing with the cosmetic patient
   3. Learning a new “specialty”
   4. Certification/ society membership
   5. Training programs
7. Marketing:
   1. A specialty unto itself...
8. Professional Liability Issues:
   1. Solo practitioner vs. directorship
   2. Risk management
   3. Off label /foreign product /non approved product use
   4. Insurance costs/ esthetics only? esthetics plus? Who covers?
9. Q & A